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The Most Effective Way of Internet Marketing

Added by Kevin B on Fri, Feb 27, 2009, 08:59 PM

What is spam and why is it expensive for YOU?

Have you received spam lately? You know, e-mail advertising Viagra or some porn site? We do not say that all e-mail advertising Viagra and porn are spam. We are pretty sure that there are folks out there who are genuinely interested in that stuff...

Spam is actually a piece of e-mail that you never wanted to receive. However, spamming is a very lucrative business and that is why many companies tempted to do it. There are companies out there who sell 10 million e-mail addresses plus 10 thousand infected computer identification numbers plus some tools allowing the spammer (the individual or company sending out spam) to send out 10 million e-mail messages in less then 2 hours. They sell this as a 'package deal' on a DVD that maybe cost the spammer $1,000. Now if we look at the numbers, you will see why spamming is so lucrative. Say the spammer sends out 10 million e-mails. Let's say he gets a ridiculously low response rate: 0.01 %. This is a hundredth of 1 percent. That is how many people would buy from the spammer. Out of 10 million this means a thousand people. Say the spammer sells his merchandise for $20 each. So he made $19,000 in less than 2 hours...

There is only one slight problem: Spam is illegal

Besides: it is costly, dangerous and unethical too. Many spammers who got caught had to pay astronomical amounts of fines plus many of them serve several years of prison sentences as well.

Why spamming is outlawed?

It puts an unnecessary burden to the mail servers on the computers on the Internet. Did you know that more than 80% of the e-mail delivered on the Internet is a spam e-mail message? This high amount of data requires extra storage space, extra cables, extra processing power from the internet service providers (like AOL, AT&T, Comcast, RCN and COX, just to name a few) and extra people to monitor all this. The extra staff needs to get paid. All these are extra expenses for the ISPs who, without hesitation, will eventually pass them to you, to the consumer.

Ever wondered why your Internet service cost so much?

That is why. A few spammers make everybody else pay the costs of sending their spam out, but they are the only ones reaping the rewards. This is unfair, unethical and dangerous.

Why is it dangerous? Spammers use malware to infect unsuspecting people's computers to turn them into spam sending zombies without the computer owner's knowledge.

We deeply condemn spam, spammers and the companies (including hosting companies) who let spam exist and

we never, under any circumstances, recommend spamming to any of our Clients or anybody else.

We have to let you know about spam because we feel that you as a consumer have the right to know all options out there and we want to fully disclose everything about the benefits and the dangers of working with certain methods. Spam is certainly a method that you do not want to work with.

But if spamming illegal, how can money be made with e-mail marketing?

There is a

huge difference between e-mail marketing and spam.

We in fact call e-mail marketing as it is and spam as spam.

E-mail marketing is a basically a collection of methods of building large, responsive e-mail lists on a volunteer basis where the participating members eagerly wait to hear from you and buy from you repeatedly.

Spam is unwanted, dangerous, unethical and illegal.

How can I build a responsive e-mail list?

Building a list organically (through blogging, writing e-zine articles, commenting on such articles, building your presence in social networking media, etc.) takes a significantly longer time than doing it through paid on-line ad submission.

Based on our experience and research, your on-line ad submission can bring in significant results if you sell goods and services worth less than $20. However, a significant trust factor and multiple communications are needed to be built if you sell products worth over $20. So on-line ad submissions will bring faster results, but in line with other experts, we stress that this method should be primarily used for e-mail address collection to form an e-mail list.

Once your list is built, your results will come in fast

from professional e-mail campaigns. The results are not only fast, but they will grow exponentially as your marketing cost still stays flat.

Example

Let us say it cost you $100 to get 100 people to sign up to your e-mail list. Your conversion rate (the percentage of people who buy out of these 100 people on your list) is 10%. This means 10 people will buy from you. So if you sold something with a $10 profit, you broke even for the first time. However, when you sell something else (or even the same thing) to the same person for the second time with only $5 profit, (giving a chance for discount to return customers) you still made a profit and your ROI actually will be larger than 1, thus you made money and will keep making money as long as this same person keeps buying.

Just imagine how you would feel if you added three zeros after each number in the example above.

Each time you e-mail to your well-built, responsive list and sell something to the same people that are on your list already, you will be making pure profit because your cost of acquiring those customers (who is already on your list and buys from you) will be $0.

Treat your list as one of the most precious piece of your assets because it is a true goldmine for you.

Many successful businesses have been using organic web presence building for quite a while. Those who know what they are doing can build a significant list over time. But until recently no successful business came even close to the size of the list that the Barack Obama campaign managed to build in such a short period of time.

Almost all successful Internet marketers agree that...

…your success or failure in making money off the Internet depends on your success of building a list of faithful buyers

Who buys from you over and over again? Just think about it. Remember our previous article in which we described how Barack Obama's campaign using the internet marketing techniques mentioned above was able to raise money very quickly whenever they needed some? His Internet marketers would just send out an e-mail to get those people already on his e-mail list to donate just a little more.

The massive e-mail list made it possible to raise a lot of money even when each individual donated only a few dollars.

As we pointed out...

...Your business can do exactly the same

You send out relevant, informative, even entertaining messages, with a very modest sales pitch at the end. People on the list will respond to that. They do not want to receive ads and promotions. Your customers want to hear information, news, something interesting. Your marketing message should be very subtle and it should be hidden inside a good story accompanied with a lot of useful information. If you send them relevant, helpful or even entertaining information, they will read your newsletter, recommend it to their friends and eventually buy from you.

However...

...the best Internet marketing strategies could be pointless, useless and could end up wasting a lot of money, if you have poor content on your website. Keep us posted as we will continue writing this newsletter on a regular basis, giving you some useful information that you can implement for your business' web presence. In our next newsletter we will explain how relevant content or the lack of will make or break your business.

Feel free to browse other pages on our website and sign up to our e-mail list. We hate spam just as much as you do. We will not send annoying advertisements, coupons or any other unnecessary stuff that you would consider junk anyway. We want to send you important, relevant and entertaining information that you can use.

Keep us posted as more information is coming up soon.

You can Contact Us by

Calling: 888-9MYETUS

E-mailing: contact@myetus.com or

Signing up to our e-mail list.

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