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Is Your Business Recession Proof?

Added by Kevin B on Sun, Dec 28, 2008, 11:09 AM

After Christmas Sale!

Only a few left! Rock bottom prices! Have you come across any of these headlines lately? Merchants are desperately trying to get rid of their inventories as the economy is plunging into a deeper and deeper recession. The Christmas shopping is officially over now, but many stores are still desperately trying to extend it as they know that their very survival might depend on it. As you may know, most merchants bread and butter is the holiday season. If they do not make enough money during this season, many of them most likely will go under next year. Cash flow has been terrible because credit is terrible thanks to the housing crisis and the under-regulated Wall Street financial 'gurus' like the guy who cheated $50 billion (yes, with a B) out of his clients. Nice going... Him was just the tip of the iceberg though. Everybody is talking about possible double digit unemployment, credit crunch, tight cash, deflation, the worst of the worst since the Great Depression in their economic outlook for next year. Many business owners have great DESPERATION and FEAR as they currently look into the future. For them, the future is unpredictable, SCARY.

Change has never been easy

Many time change brings many challenges, inconveniences and uncertainty. Many times it seems that the never ending good old ways that worked for many years all of a sudden become obsolete. Well, this might be so, but most likely the world was gradually changing around many people, but they just ignored it. Many put their heads in the sand waiting for the bothering trends that they were warned about to go away. However, many times, these trends became reality and know they are knocking on almost everybody's door giving a wake up call to all who thought they can watch the train of change pass from the sidelines and still prosper. These people were mistaken. They need to get on that train and ride with it. They need to adjust, open their minds and think outside of the box.

Change is here and let us tell you: change is good. Those who take action now will have a good chance to weather the crisis and survive and get back on their feet most likely a year from now. The rest will go under. Unfortunately, not all people will get a bailout.

The good news is

that there is one industry that is relatively intact from the current economic mess. Some parts of this industry is still thriving and most likely will be thriving for the years to come. What is this industry? Yes, it is on-line retail and on-line advertising. Did you hear the news? Amazon thinks it will post record sales for this Christmas season. How many off-line stores can say the same thing? We know that you are not Amazon and you do not have the money to blow on advertising. In fact, we want to STOP you from BLOWING your money on advertising. Do not do it! There is a smarter way. Advertising is an exact science that can be tracked, measured and tweaked until you becomes profitable and we are going to show you what we mean.

We have a new President Elect, who says he would do whatever it takes to help stimulating the economy. However, he will not be able to do miracles by himself as he stressed it out many times. He needs your help and YOU need your help. You need to stop being desperate or scared and have to get back your attention to the root of the problem.

What is the root of the problem?

We seriously believe that the root of the problem for small businesses right now is the lack of know-how in advertising.

But I know how to advertise! Who are you to tell me how to run my business?

We never doubted that you know how to advertise off-line.

• Just slap a few ads in good ol' Yellow Pages
• put an ad in your local paper - always put a bigger ad than your competition:-)
• print some posters that you can put on bulletin boards in laundromats, churches and doctors offices
• print flyers, give them to your kids to drop them off at local businesses
• buy a giant bulletin board on the side of the highway if you still have money to blow
  

and your advertising is taken care of, right?

Wrong! Your advertising just started here. These may by legitimate forms of advertising and perfectly make sense in many cases.

Let us tell you a secret

Yellow Pages is a dying industry. Why? Because most of the ads in there are no longer effective. Got any phone calls from your Yellow Pages listing lately? How much money did you spend on the ad? What was your ROI? Got that right, zero. We thought so.

Do not get us wrong, we are not here to judge you or antagonize you in any way

You do whatever you feel like doing with your hard earned money. The only thing we ask you is just to listen to the wind of change. Let us tell you another secret: the way for smart small businesses to advertise today is not only the

• Yellow pages
• local newspaper ads
• posters
• flyers or
• bulletin boards,

but advertising on-line the RIGHT WAY! Yes, it is on-line advertising.

But I already tried Internet advertising and it did not work

We feel your pain. We were once in your shoes. We actually meticulously tested many ways of Internet advertising so we have very good ideas what works and what does not. Most likely the kind of Internet advertising you did was something similar to Yellow Pages directory advertising. A certain on-line directory listing. We feel sorry for you if the fast talking ad salesman did not explain it to you in detail. We know it could be very frustrating.

Here is a little insider information:

The success of Google proved that directories just simply do not work on the Internet. The biggest directory, Yahoo is ready to be chopped into pieces and most likely sold in the very near future. Why? On-line directories do not work. An insider study already showed that in the 60s.

Here are the facts about web surfers...

...of the Internet (potentially, YOUR customers):

• They are lazy (in other words, they do not want to devote too much time to search for something)
• they want instant gratification
• and most of them want to find a good deal.

How does their laziness translate to them doing business with you?

They want simplicity, a straightforward solution to their problem. They will not click away in directories for several hours (not even minutes) to find YOUR business. They also want instant satisfaction (this comes from their laziness). If you can put yourself in front of them and you have an appealing solution that satisfy their need RIGHT AWAY, they will buy from YOU instead of the competition. This is basically the essence of on-line marketing. It sounds easy, but there are many minefields and traps out there. You can try doing this by yourself. 99% of the people do Internet marketing on the WRONG WAY and they blow their hard earned money and fail miserably.

And we previously made a deal that we do not want you to blow your advertising money, did not we?

You need an expert. You need that 1% who knows what is going on. Otherwise you might as well write a check going straight to Google wishing them merry Christmas. This is the last thing Google wants you to do though. Their business model is not based on stealing people's hard earned money. They want to deliver results for you. They want you to succeed because you will spend more money with them in the long run if you are successful and stay with them. But you have to know their rules, the subtle ways of dealing with them. Advertising became a science again and many people found it out in the hard way. Which way do you want to go?

Here are some more facts about Internet surfers

80% of them are looking for something because they want to BUY and they are ready, willing and able to spend THEIR MONEY for the goods or services that YOUR BUSINESS can provide. So potentially you have a BIG market with many people who are looking for something to buy it. There is a slight setback though. You are not Amazon.com. You have no million dollar per month advertising budget. The good thing is that you have a nice amount of people in YOUR neighborhood in YOUR specialty that are looking for a solution to a problem that YOU can give them only because your LOCAL competition is not on-line yet or they do not know what they are doing.

There is no way that you can reach people on the Internet locally

Wrong again. This statement was true even a few years ago, but things change in the world of the Internet very rapidly. Today, the technology is there and in fact, many entrepreneurs already started utilizing this possibility. And guess what? They are KILLING the market right now. The market that could be potentially YOURS. Why? Because there is almost NO COMPETITION in your area in your specialty LOCALLY on the Internet. The younger generation almost exclusively uses the Internet to find something and BUY it. The sooner you jump in the sooner you have a chance to reap your rewards and grow your business larger before your niche gets totally saturated.

But people do not have money to spend in my store

Now that is where the other part of the change factor comes in. If people have a problem and they seriously need something done, they will find the financial solution for it. And you can also help them with discounts or payment plans without compromising your profit. This is where creativity and thinking outside of the box mentality comes in. There is always another way, another solution, we just have to keep looking and testing and retesting until we find it. It is work and we work together. We will ask many questions first and we will find the most likely solution that will work for you on-line. And we will build your on-line presence around that solution.

Why should I believe you? What kind of guarantee can you offer?

How would you separate the men from the boys? How can you tell if an offer has substance or not? 99% of Internet marketing 'gurus' are simple web design companies who want to sell you the 'latest and greatest' website they can create out there for you. They also spike it up with some "Internet marketing" flavor. Once they took your money, than guess what? You are on your own. And guess who is laughing all the way to the bank? It is not you. Got that right. Let us ask you a question: What kind of guarantee THEY are giving you? Do they ask any of these question you can find in our questionnaire?

Do they take any of  these steps to make sure YOUR COMPANY will have a solid on-line presence? Did not think so. Our guarantee is simple: we will work with you very hard to make you successful on-line. Your success is our success.

So how much working with you would cost me?

Question is: how much NOT working with us would cost you? Call us now to have one of our Web Solutions Experts call you back who will discuss pricing with you. We are aware of your tight budget, we feel you pain and we will work with you on a solution that is satisfactory for both of us. Remember: we made a deal that we will not blow your advertising budget, right?:-) Call now: 1-888-969-3887

One more thing

Hope you had a wonderful Christmas, Hanukkah or any other holiday that we might left out. We look forward to working with you in the New Year!

PS: According to the Chinese astrology, part of 2008 and early 2009 is the year of the Rat. Based on many writers opinion and ancient tradition, the Rat usually brings change to the world, to many peoples' lives. Looks like this year the ancient tradition was right again. Are you ready to cope with the change? We are here for your assistance.

Call now: 1-888-969-3887

E-mail us: contact@thepowerofmyetus.com

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